In Two Point Museum, maximizing your profits is key, and an efficiently designed gift shop can significantly boost your income. This Two Point Museum Gift Shop Layout Guide will walk you through the Shopper Trinity Gift Shop layout, a highly optimized setup that caters to multiple themes and maximizes guest spending.
Why Build a Gift Shop?
Gift shops are not mandatory, but they are an excellent way to generate extra revenue. Visitors will purchase souvenirs related to the exhibits they have seen, and with the right setup, you can encourage more purchases and increase your profits.
The Best Gift Shop Layout (Shopper Trinity)
This layout is designed to cater to three different themes simultaneously, ensuring that all types of guests find something they want to buy.
1. Room Dimensions
- Minimum Size: 4×3
- Recommended Size: 4×6 (More space = More visitors = More profits)
2. Entrance and Register Placement
- Place the door on one of the shorter ends of the room.
- Position two cash registers as close to the entrance as possible.
- This ensures customers move in, buy items, and check out efficiently.
3. Product Placement for Maximum Sales
The key to this layout is offering a variety of products in three different themes.
Product Stations:
| Type | Placement |
|---|---|
| Onesie Stand | Against the wall, near the entrance |
| Plushie Stand | Near the entrance, spaced closely together |
| Bookcases | Against the wall, placed tightly together |
| Poster Stands | Positioned near the bookcases and plushies |
| Toy Bin | Centrally located, close to registers |
| Trinket Stand | Near the exit to encourage last-minute purchases |
- Theme Selection: Choose three themes that match the museum exhibits. Example: Prehistory, Botany, Marine Life.
- Optimized Placement: Each theme should have a corresponding plushie stand, onesie stand, bookcase, and poster stand.
- Pathing Considerations: Avoid blockages but keep displays close together so guests linger and buy more.
4. Staffing Recommendations
- Total Staff Needed: 3
- 2 employees at the registers to handle customer purchases.
- 1 dedicated restocker to ensure shelves remain full.
- If short on staff, 2 employees can manage, but 3 is optimal.
5. Pricing Strategy
- Set prices higher than default to maximize profits.
- Since customers are already engaged, they are likely to pay more.
6. Why This Layout Works
- Caters to all guest types: Different guests prefer different items (e.g., children buy onesies, professors buy books, tourists buy trinkets, etc.).
- Encourages multiple purchases: With a variety of themed items, guests are likely to buy more.
- Maximizes capacity: Larger room size increases the number of guests who can shop at once.
- Efficient employee setup: With designated roles, restocking and customer service run smoothly.